Top executives from China's wind power industry have issued a joint call to curb "malicious" price competition, warning that below-cost bidding threatens the safety and sustainable development of the world's largest renewable energy market.

In a signed article published on Thursday, leaders, including Qin Haiyan, secretary-general of the Chinese Wind Energy Association and the chairmen of Chinese wind turbine giant Goldwind Science and Technology Co Ltd, urged firms to reject "involution" and immediately return to rational market behavior.

The article stressed that the industry must unify its understanding to prevent "anti-involution" efforts from being derailed by short-term interests.

They called for a unified front to defend China's hard-earned global leadership in wind power. They stated that rejecting below-cost bidding must be treated as an immutable "red line" rather than a choice.

Future competition should center on technological breakthroughs, quality, and service, ensuring that value creation remains the primary driver of high-quality growth for the global green energy sector, they said.